Chatbooks Relies on HP Indigo Color Solutions to Ensure Print Quality Across the Country
Chatbooks was looking to expand its business to multiple presses and printing companies across the United States. However, it needed to make sure it could continue to achieve high color consistency on new orders from repeat customers and provide a short time to market.
Using HP’s (Booth C4256) PrintOS Color Beat API along with Chromachecker, Chatbooks created a cross-country color dashboard to measure, track, and control consistency of the print quality of its output.
With the system in place, Chatbooks was able to get consistent color results across three different print sites, five HP Indigo presses, and 100,000 photo books. It also saw its highest sales ever in 2019.
“By standardizing on HP PrintOS Color Beat, we achieved exceptional color consistency on photo products printed on five different HP Indigo digital presses during our busiest holiday peak season,” says Doug Hicken, director of operations, Chatbooks. “As a photo brand, print quality and color consistency are everything, and that was a key factor for our most successful year ever.”