Changing Marketplace Focus of PRIMIR Spring Meeting
• Evaluating and Understanding Non-Print Revenues of N.A.—Printing Companies Since the 2006 PRIMIR study was completed, printers continue to add non-print ancillary services to augment their “core” print on paper business. Many are adding services beyond mailing and fulfillment. This study will benchmark the revenue volume and types of non-print related services offered and forecast trends through 2013. Findings will be broken out by employee size, process and end use/ segment specialization. The research will outline the impact of ancillary services on the printer’s business including revenues, profitability, estimating, costing, staffing, workflow, equipment purchases, and more. The report will make recommendations to printers about tracking their revenue sources through various systems, and it will also discuss opportunities and impacts for graphic arts equipment and consumables suppliers.