Changing Marketplace Focus of PRIMIR Spring Meeting
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• Evolution of Print Business Communications: Implications for the Future—With a focus on North America and Western Europe, this study will focus on general commercial printing. It will look back at business communications in general, business processes, and technological and structural changes that occurred and where print gained or lost share as a result. It will evaluate the future based on lessons learned and key emerging trends, and provide an outlook for printers and other firms in the print value chain.
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