Caribou Coffee Selects InnerWorkings as Its Marketing Execution Partner
CHICAGO - November 17, 2017 - InnerWorkings Inc., the leading global marketing execution firm, announced a new contract with global premium coffee house Caribou Coffee Company, and its affiliate, Einstein Bros. Bagels.
Under the agreement, InnerWorkings will deliver a point-of-sale marketing supply chain solution for marketing collateral across five brands and more than 1,200 locations. Through a dedicated on-site team and custom eCommerce platform, InnerWorkings' solution will redefine processes to uphold brand consistency and drive cost savings.
"Moving to one consistent platform known for retail best practices will drive visibility and efficiency into our marketing operations while consolidating all of our purchasing through a single marketplace," said Karen Francois, Caribou's senior director, productivity and performance.
Commenting on the new contract, Brad DeHart, InnerWorkings' global VP, business development, noted, "Our analytical approach powered by our best-in-class global technology platform will give Caribou and Einstein optimal execution on every marketing campaign."
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.