Digitally Printed Packaging: Opportunity for Commercial Printers?
The potential for digital packaging is great, and while we have noted that there are many obstacles, these can all be overcome. Commercial printers would also like to get into packaging, but commercial shops have some additional challenges. Commercial printers generally do not have the finishing equipment: folding, scoring, diecutting. Perhaps more significant, brand owners generally look to box makers for boxes, not commercial printers.
As the value proposition becomes better understood, digital print can be expected to make greater and greater inroads in packaging. If commercial printers can overcome the obstacles, it will be worth the effort. PI
About the Author
Jack Miller, known as the Paper Guru, is principal consultant at Market-Intell, a supplier of strategic consulting and "Need to Know" market intelligence in paper, print and packaging. Formerly, Miller served as the senior consultant, North America, with Pira International, and was also director of market intelligence at Domtar. He can be contacted by e-mail at firstname.lastname@example.org.