California Printers — West Coast Melting Pot
Jeff Sweetman, principal of Trend Offset Printing in Los Alamitos, points out that issues such as energy consumption and environmental regulations are significant and can’t be overcome, though it can pass along the cost of doing business in the state. Trend has a unique perspective by operating in two other sizeable markets—Texas and Florida. The printer reports to about 26 regulatory agencies in California, but only about seven agencies in Texas.
Diversity has been a differentiator and an “out pitch” for Trend Offset. “Our diversity in press and bindery capabilities makes us different and viable,” Sweetman notes. “What other printer can print the highest quality enamel publications in the world at the same plant as weekly newspapers? We can print, bind and mail digest, tabloids and quarter books under one roof the same day, and serve many print demand markets at one time.”
Dan Hirt, CEO of Primary Color in Costa Mesa, views the stringent environmental regulations in his state as a plus, protecting the quality of life. Green initiatives are actively promoted in all aspects of business, and not because it is the du jour corporate cause.
Pioneers in Green
“We understand that we have a solemn responsibility to be good stewards of our planet’s resources,” Hirt says. “It’s the right thing to do, for many reasons.”
On the printing end, it is high-end clients, especially in the automotive and entertainment industries, that bring out the best in Primary Color’s arsenal. “Their historic expectations of impeccable quality have raised the bar in our region,” he adds. “If a printer expects to compete in this arena, quality must be flawless and it must be repeatable.
“Client expectations drive our quest for excellence. As such, we investigate and implement state-of-the-art technologies throughout our operation in order to exceed the ever-increasing quality expectations of our clientele.”