California Printers — West Coast Melting Pot
The ability to diversify has been a critical edge to a company like Lithographix in Hawthorne. Jeff Young, executive vice president of sales, points out how his company made a key investment in grand-format printing, which Lithographix’s brain trust saw as its future.
“With our existing client base, and what we felt Lithographix could capture, we exploded into the large-format digital printing arena,” he says. “We are currently expanding again, opening up a retail division, where we’ll be able to offer a broader product base, inevitably allowing us to service our clients even better.
“Commercial printing, large format and retail—from a marketing position—support each other. More importantly for our clients is the fact that we can color manage all of these different products. In the past, they were forced to use two, three and sometimes even four different vendors.”
Clearly, the road to excess in California doesn’t lead to a palace of multiple vendors.PI
Only in the Golden State
HOW NICE must it be to live in the same town as Zarik Megerdichian? The president of 4Over Inc., based in sunny Glendale, CA, probably doesn’t long to be elsewhere very often. The choices for activities in this part of Southern California are more than a little varied, and intriguing.
“Southern California is a very interesting place, especially if you live around Glendale,” he says. “I call it the ‘one hour or less’ rule.”
So with Zarik providing directions, hop in your Mercedes and let’s go for a spin to see what there is to do in Southern Cal.
• It’s a 10-minute ride to Hollywood and the chance to see Jessica Alba walking her dog.
• It takes just 15 minutes to arrive at Universal Studios.
• Beverly Hills and all the high-end shopping your Visa can handle is but a half-hour away.