Butler Street, Printing Impressions Introduce First Best of Print & Digital Awards
ATLANTA and PHILADELPHIA—September 1, 2015—Butler Street, a leading management consulting, training and research firm focused on client and talent development, has formed an alliance with Printing Impressions, America’s most influential and widely read resource for the printing industry, to provide the de facto industry standard for measuring customer loyalty through its Best of Print & Digital Customer Survey.
" Utilizing the Net Promoter Score as the industry standard enables the nearly 30,000 printing, digital and printing-related companies to truly differentiate themselves in the marketplace by measuring each company’s performance through their customers’ eyes," said Mike Jacoutot, Butler Street’s founder and managing partner. "Printing Impressions’ sponsorship allows Butler Street to leverage NAPCO Media’s vast industry experience, trusted Printing Impressions brand and media services to educate and expose more companies to the competition, resulting in a clear distinction for the Best of Print & Digital winners in their respective markets."
The Net Promoter Score, or NPS, was developed in 2003 by Fred Reichheld and Bain & Company. The survey is based on one simple question: "How likely is it that you would recommend [your company] to a friend or colleague?" The foundation of the survey is that every company’s customers can be divided into three categories: Promoters, Passives and Detractors. Customers respond on a 0-to-10 point rating scale and are categorized as follows:
- 9-10 Promoters: very loyal and actively speak positively about your company
- 7-8 Passives: these are satisfied customers, but vulnerable to competitive threats
- 0-6 Detractors: these are unhappy customers who can damage your brand
“More and more industries are turning to the Net Promoter Score for its high response rates and actionable insights," added Mark Subers, president/CRO of Printing, Packaging and Publishing for NAPCO Media. "Printing Impressions’ long history of being America’s most influential and widely read resource for the printing industry, combined with Butler Street’s breadth and depth of survey, consulting and training services, provides the resources for these organizations to adapt and prosper amidst the ever-changing print and digital landscape."
Butler Street’s alliance with Printing Impressions is expected to include survey offerings segmented into two major categories:
- Manufacturers to Distributors
- Manufacturers/Distributors direct to Customers
This approach allows industry players to be measured according to their customers, whether those customers are distributors or end-user clients. Companies that are awarded the Best of Print & Digital will be able to clearly distinguish themselves from the rest of the market. The alliance is also expected to introduce both leader-led training and e-learning that will help companies improve their sales and customer service functions, resulting in improved customer retention and higher loyalty.
"Our desire to help drive growth for the printing industry is reflected in the Best of Print & Digital," offered Mary Ann McLaughlin, Butler Street managing partner. "The combination of Butler Street and Printing Impressions’ service offerings provide for industry benchmarking, diagnostics and company-specific roadmaps to improved customer loyalty and profitable growth."
The registration for the survey will officially open Sept. 1st and companies can sign up through www.bestofprintanddigital.com. Surveys will be administered through December 3rd. Results will then be tabulated and winners of the 2016 Best of Print & Digital award will be announced in Printing Impressions and Print+Promo's March 2016 issues in addition to the marketing community via NAPCO Media’s Target Marketing brand. The survey will be administered annually, opening in August.
Click here to watch the Printing Impressions interview with Mike Jacoutot, founder of Butler Street, and Mark Subers, president of Printing, Packaging and Publishing at NAPCO Media, as they discuss the new partnership program.
About Butler Street
Butler Street is a management consulting, training and research firm that specializes in client and talent development. Butler Street’s managing partners have in excess of 100 years of executive level sales, marketing and operations experience across print, staffing and revenue cycle industries. Butler Street helps companies and their people grow and delivers lasting results in the two most challenging areas that companies face: client development and talent development. For more information: www.butlerstreetllc.com. Contact: Mary Ann McLaughlin at firstname.lastname@example.org.
About NAPCO Media and Printing Impressions
Since 1958, NAPCO Media has been a leading information source in the markets it serves. NAPCO Media continues to evolve with information distribution methods and specializes in the creation and cross-channel distribution of exceptional content. Our mission is to build community between our audience and our clients. For more information, visit www.napco.com.
Printing Impressions, NAPCO Media’s flagship brand, provides authoritative coverage on the industry trends, emerging technologies and the news in the graphic arts industry with a specific focus on the commercial print segment. Our goal is to connect our readership with cutting-edge solutions and provide stories of success that will drive the future goals of their organization. For more information, visit www.piworld.com.
Source: Butler Street and NAPCO Media.