Today in Printing
Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print

On Thursday, November 16th, Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers.


The Week That Was
In Depth
Printers Find Success in Omnichannel Marketing Campaigns

If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.

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