Today in Printing
Protect and Grow Your Revenue

Customer Loyalty is perhaps the most critical, most misunderstood (and ironically, one of the most easily measured) concepts in the business environment today, and it is important to recognize how understanding loyalty can lead to growth. Customer Loyalty isn't the same as Customer "Satisfaction." Satisfaction is a measure of how well you are doing the job that customers have asked you to do.

An Instrument for Growth

Many printers have noticed that their existing customers are already purchasing wide-format printing…from other PSPs.

The Goal of the Screw Up

Had the hotel desk clerk taken the advice from this week’s tip, he would have received a glowing review instead of a sharp rebuke.

Commentary
GRAPH EXPO 16
NPES to Host 'Tango! A Graph Expo Party;' Open to All Show Visitors and Exhibitors

“Tango! A Graph Expo Party" will be held Monday, Sept. 26, 2016. The upbeat mix and mingle event will take place at Mango’s Tropical Café on International Drive in Orlando, Fla. Featuring tempting hors d’oeuvres, refreshing beverages and entertainment with an intercontinental flair, Mango’s is billed as International Drive’s newest dining, entertainment and dance club.


The Week That Was
Former L.L. Bean CMO, Company Veteran Join Quad/Graphics' Board of Directors

Two new appointments have been made at Quad/Graphics. Steve Fuller, former senior VP and chief marketing officer of L.L.Bean Inc., and John Fowler, vice chairman and executive VP of Global Strategy and Corporate Development of Quad/Graphics, have been appointed to Quad/Graphics’ board of directors. "Steve and John bring a wealth of knowledge, experience and foresight that are critical as we work to enhance our offerings and the overall value we bring to marketers and publishers," says Joel Quadracci, chairman, president and CEO of Quad/Graphics.

In Depth
New CEO Mary Lee Schneider, Technology Boost Spark Wave of Change at SG360°

Mary Lee Schneider, the new president and CEO of SG360°, a Segerdahl company, didn't picture herself sitting in the captain's chair of another printing industry heavyweight following her successful 20-year career with RR Donnelley. But SG360° provided a fresh approach to the market, one she couldn't resist.


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