Today in Printing
Closed Gate Mailer With Hinged Coupons – 60-Second Fold of the Week

This week's spotlight falls on a clever sample from BirthdayPak of Springfield, Pennsylvania. This marriage mailer format has a unique way of presenting the eight gift cards featured in the promotion. The format begins as a classic closed gate, but when it is opened, there are eight gift cards revealed on the interior spread from eight different companies. The format begins as a classic closed gate, but when it is opened, there are eight gift cards revealed on the interior spread from eight different companies.

Commentary

The Week That Was
Idealliance and Epicomm Boards Approve Merger of Their Industry Associations

In a joint announcement, the board of directors of Idealliance and the board of trustees of Epicomm have voted to recommend the merger of the two industry associations to their respective memberships. In separate meetings last week, the boards approved the merger and both associations will now present the merger proposal to a vote of their memberships according to the regulations of their respective bylaws. Voting is expected to be completed by the end of February.

In Depth
Growth Beyond Imagination

It's easy to be amazed at how much Bob Lothenbach has elevated himself after starting out with so little. But truth be known, regardless of how incredible the climb to stardom has been for the president and owner of Imagine! Print Solutions—from a garage-built concept that started with $1,800 and borrowed equipment to one of the nation’s largest printers—it's jaw-dropping to think that the best may be yet to come.


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