Bloomington Offset Process Inc., known in the commercial printing
world as bopi (bah-pee), may have been founded in 1947 (and owned
exclusively by the Mercier family since 1985), but its mission is
to look out for the best interests of its customers and provide
them with the resources that will most effectively produce
success—through a rich mixture of modern marketing tools that
includes, but is not limited to, ink-on-paper.
Corporate print buyers could well be entitled “paper buyers,”
since almost every buyer also sources paper for commercial print
jobs. How they source their paper and where they gather their
“paper intelligence” was the basis of this 2014 study by Margie
Dana and consultant John Zarwan.
This book was developed to provide the printer or print provider
with an understanding of the many new tools (legacy media and
emerging technologies) available to them. When applied, these tools
will help you develop new business for yourselves and your
clients—and hopefully to increase your profits.