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Your everything-you-need-to-know guide to personalized URLs, including: best practices, campaign strategy, multichannel creative, analytics, and 10 Case Studies. With “PURLs for Profit ,” you'll have...
At ASN meetings, members tell their stories and talk about what they've done, why they did it, and what they got out of it; but...
Available as a PDF. Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized...
In Business Transformation: A New Path to Profit for the Printing Industry , John Foley, Jr. presents an in-depth look at the dramatic changes that...