Burdge--Promoting Corporate Identities
The melding of electronic prepress technology with the delicate artistry and craftsmanship of engraving is evidenced in the hundreds of awards the company has earned. Last year, Burdge won the Engraved Stationery Manufacturers Association (ESMA) Best of Category award and an ESMA Certificate of Excellence. In 1996, the awards included two Premier Printer's Best of Category, an ESMA Best of Show and an ESMA Certificate of Excellence.
In addition to its acclaimed engraved stationery and corporate image materials, Burdge offers a variety of printing and production services, including digital prepress, diemaking, lithographic printing and thermography.
Under the direction of Don Burdge, the business expanded and relocated to its present facility in Commerce City in 1990. While Don significantly increased business by incorporating computer-to-plate technology into the operation, he attributes the bulk of business success to his father, Charles R. "Dick" Burdge, who acquired the company's first offset printing press in 1948 to complement the existing engraving operation.
Not only did Dick Burdge push the envelope (from engraved printing to offset lithography), he revolutionized the way the company did business. Before he joined the firm, all the company's work came from print brokers. Dick acted as the company's first sales rep, developing an impressive client base that included some of the city's largest and most prestigious companies.
Each Burdge made his mark, carrying on the family tradition while strengthening the business. However, Don wanted to go a step farther and create a niche within the engraving/embossing niche.
Seeing a small but lively market for engraved cartoon characters, Don started working with Disney in the early 1990s, then Warner Brothers by mid-decade, to create limited-edition prints of the country's most popular characters. These fine engravings, which sell for approximately $150 each, are sold at Disney and Warner Brothers retail stores nationwide.