Burdge--Promoting Corporate Identities

The service that Burdge provides is crucial to these customers. When people identify with a company's prestige or its prestigious product or cause, research indicates they're more likely to respond in a receptive way. As studies conducted by Yankelovick/Clancy Shulman show, corporate identity materials rank second only to the annual sales of a company in conveying its prestige. And prestige (if only perceived) plays a powerful role.