Burdge--Promoting Corporate Identities

Interestingly, Burdge claims that while engraving is more time-intensive than other printing processes, his customers are usually surprised by its relatively low cost.

"They see the extra expense for engraving [just pennies more per stationery sheet] as an investment in one of their company's most important marketing tools—its corporate image," says Burdge, who helped his company become a pioneer, when it began etching engraving plates photomechanically. In 1981, Burdge reportedly was one of the first printing operations in the country to use this technology.