Bryan Yeager to Share Expertise on Mobile Marketing Trends
WEYMOUTH, MA—April 10, 2013—InfoTrends is pleased to announce that Bryan Yeager, associate director of the Digital Marketing and Media Trends Consulting Service, will be presenting during two sessions at emerge 2013 hosted by Consolidated Graphics. The event, a business conference focused on education Consolidated Graphics’ customers in marketing and advertising about the trends shaping the future of marketing communications, will take place April 30-May 3 at the MGM Grand in Las Vegas, NV.
As an industry expert, Yeager will be discussing the topic, “Using Mobile Marketing to Drive Consumer Interaction and Engagement.” The mobile channel presents a tremendous opportunity for marketers and advertisers to reach consumers in new, interesting ways. Participants in this session will learn about the latest trends in mobile marketing, as well as how the right blend of technologies, media types, and best practices can be used to prompt interaction and engagement with key audiences in an increasingly mobile world.
“Mobile technology is now pervasive. Marketers and advertisers are missing out on a huge opportunity if they aren’t at least experimenting with mobile to reach customers and prospects on-the-go,” commented Yeager. “I look forward to sharing the latest InfoTrends research and insight on mobile marketing to Consolidated Graphics’ diverse customer base to help them understand and execute on an effective mobile marketing strategy.”
In addition, Yeager will also take part in “Trends and Innovations in Digital Printing Technology.” In this session, he will highlight key trends and innovations in digital printing technology, detail how new technologies—such as high-speed color inkjet and B2 format devices—are being used in the marketplace, and share research-based insights from InfoTrends on how digital printing’s role will evolve over the next few years.
Emerge 2013 offers more than 50 breakout sessions led by industry experts covering the latest innovations and trends in marketing, and communications. For more information about the event, click here.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business.