[ The Results ]
The company has judged the program to be very successful both in quantitative and qualitative terms. Implementing a Web-to-print driven, customized solution has increased kit requests, boosted sales volume, cut costs and eliminated quality control problems.
Within just a few months of its rollout, the volume of requested proposals had already increased by more than 58 percent. Volume jumped 300 percent in about a year’s time. This effort contributed to MFS’s projected tripling of its sales volume to $3 billion in 2006.
Even with the increased kit production, MFS has been able to cut its costs. The program allowed it to reallocate three staff positions and reduce its printing and shipping costs for marketing collateral, resulting in an estimated total annual savings of $350,000.
The company’s financial adviser partners have told MFS that the new proposal program is the best in the market. They now are closing on 30 percent of all sales proposals that are issued. PI
This case study was derived from PODi’s annual Best Practices in Digital Print Report, the largest collection ever assembled of successful digital printing projects. Now in its sixth edition, the report has been enhanced with more in-depth coverage of select case studies. PODi is an industry initiative with hundreds of member companies including executive board members EFI, HP, IBM, Kodak, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most organizations involved in digital printing. For more information on joining PODi or submitting your own case study, visit www.mypodi.org/pi1.