Bolger Vision Beyond Print — New Ways to Add Value
“We’ve now doubled the volume from that list of (MCS) customers by training our entire sales force on digital. And it’s allowed us to sell digital products to customers who only purchased conventional litho-graphy from us previously,” notes Charley Bolger.
“There’s no doubt that digital printing is a rapidly growing segment of our company,” dik Bolger says. “We just installed the larger sheet-size (14x22˝) Xerox iGen3 digital production press, and we’re having remarkable success keeping it busy on all shifts.”
Fulfillment is an area Bolger Vision Beyond Print gravitated toward roughly 20 years ago, when the Bolgers saw 60 skids of a client’s product delivered to their dock, without a real game plan in place. Within the past 10 years, the company’s fulfillment operation graduated into a sophisticated workflow, buoyed by the hiring of Dale Harbath and Greg Pease to advance the department. The pair mapped out the conveyor systems with flow-through racking while installing Internet-based, on-demand inventory management software.
“Thanks to Dale and Greg, we were able to build one of the most sophisticated fulfillment houses in the state of Minnesota,” dik Bolger remarks.
Graphic design, on the other hand, is nothing new to Bolger Vision Beyond Print, which has in essence offered those services for the past 40 years. But in adding a strategic marketing twist, the company has been able to double 180 Creative’s volume in the last year to $2 million, and dik Bolger says the goal is to reach the $5 million mark over the next few years. He estimates that at least 12 of Bolger Vision Beyond Print’s top 20 customers avail themselves of 180 Creative.
On the offset side, the Rapida 105 has certainly made its presence felt in the first two months of operation. Its destination was sealed more than two years ago during the homework phase of Bolger’s press shopping. In evaluating what was on the market, the brothers came to the conclusion that the main identifying characteristic was speed, with most models offering largely similar features. And they didn’t want to bring aboard new hardware that really didn’t differentiate from what was already in-house.