Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study
Vertical Market: Printing Services
Business Application: Direct Marketing/Lead and Traffic Generation
Business Objectives
Boelte-Hall exhibits annually at the Ag Media Summit (AMS) and uses cross-media marketing to promote itself and partner companies to attendees. The 2012 summit was held in Albuquerque, New Mexico, August 5th–7th. The objectives for the campaign were:
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