Envision3: Strong Vision for the Future
"We've built up quite a portfolio of jobs that our salespeople show clients," Kevin Franz says. "We might get the spec one way, but we can go back to them and show how adding techniques to their designs can really make them stand out. We're seeing this in packaging, especially. It's incredible what's being done with spot laminations and soft touch laminations on boxes. The same rule applies when you consider what you can do with UV. We expect more continued growth in that area."
Quality and detail drove the company to become a beta tester for Fuji-film's Co-Rés high-definition screening in 2003. Envision3 was the first U.S. printer to use the 250-plus line screen process. Kevin Franz points out that it is offered standard on every printing job, whereas another printer might charge a 10 percent premium for the use of stochastic printing.
It's all about the value proposition, and the rebranding from 2011 was an acknowledgement of the need for many different channels for the delivery of a client's message. The number 3, which graphically resembles the backwards E, denote three areas critical to client success at Envision3—insight, innovation and communication.
"We developed a tagline: 'We want to help you communicate your vision so you can live it,' " Gary Franz notes. "It lets our clients execute their vision without having to deal with a bunch of vendors. We believe it's a recipe for success in the future, especially with the need for greater efficiency in marketing departments."
Website development has been an area that's generated excitement for Envision3. It recently collaborated with Fairfield Custom Homes to develop, from scratch, a site to underscore the accessibility of Fairfield's custom building experience. Kevin Franz points out that being able to show other clients the content and visuals, programming and design elements helps to redirect the conversation into other areas. Printing and marketing have been catalysts for each other, driving work both ways.