Envision3: Strong Vision for the Future
One of the biggest progressions for the company occurred in 2010, when the Franzes made the decision to move into marketing/ agency services (it was also at this juncture that Gary joined his brothers). Envision3's marketing arsenal includes variable data projects, Web services, creative strategies for fundraising and copywriting.
"This gave us the opportunity to go deeper with the customer," Gary Franz states. "With marketing departments being slashed, these clients needed simplicity and efficiency, as well as guidance in how they get their projects done and accomplish their goals."
Earlier this year, Envision3 acquired the key packaging and finishing assets of Marketing4, providing the company with literally dozens of plug-and-play products ranging from inserts, tabs and expanders, to promotional packaging, pocket folders and audio/video packaging. Kevin Franz points out that the deal brought aboard a full-time engineer to quarterback the CAD (computer-aided design) cutting machine to make actual prototypes and help design boxes for customers. He also held out the possibility of adding a folder/gluer to beef up the packaging side.
Kevin Franz adds that the acquisition introduces Envision3 to a different customer base while providing instant solutions to existing clients.
The aforementioned journey into digital printing was augmented three years ago by the purchase of an HP Indigo 7500, which was a nod to the desire to capture the best response rates for clients through personalization, according to Gary Franz. Also, he points out that the press enables Envision3 to match the quality of its 40˝, six-color Mitsubishi presses, at least in the eyes of print buyers.
"We paired it with an off-line coating machine that can do aqueous or UV, and put a Cyrel plate on there that can do spot aqueous or spot UV," Kevin Franz relates. UV is vital to Envision3's value proposition, as the Franzes have converted many customers to utilize this high-end process for impact. Jobs featuring four-color UV can include gloss and dull UV varnishes to provide high levels of contrast, which formerly required a second press pass.