Graph Expo: Binding and Finishing -- Outperforming Expectations
The opening day didn’t prove to be as active as the previous year for Spartanics in terms of traffic, but that was hardly bad news for company President Tom O’Hara. Spartanics’ standing as a provider of unique technologies has enabled it to empty the shelves, so to speak.
“From our vantage point, there’s been no dropoff,” he said. “The systems are so new. We’re booked through January.”
O’Hara was referring to the recently introduced Finecut sheetfed continuous laser cutting machine and the Finecut high-speed laser cutting machine for the web. “We have been surprised to get some sales off the showroom floor. That’s not normal for us,” O’Hara added.
Si Nguyen, director of marketing for Duplo USA, was very pleased with the attendance and traffic at his booth. Attendance was less than it was in 2007, he noted, but it exceeded expectations and he found attendee interest to be high.
“We saw increased interest in digital print finishing products, similar to what we would see at the On Demand Expo,” Nguyen said. “Visitors are interested in automation and workflow integration. The response to our slit, cut and crease product line was phenomenal, and we received great feedback on our DC-645 slitter/cutter/creaser with in-line folder option.”
Spiel Associates marked its 45th year in business with the unveiling of its Sterling Digipunch, designed for digital and commercial printers. The high-speed punch, which will be available the first quarter of 2009, is ideal for on-demand shops.
Spiel President David Spiel said that the sad state of the economy caused him to dial back on expectations somewhat, which paved the way for a pleasant surprise when his booth was buzzing with activity. “You’ve got companies dropping like flies because they won’t keep up with new technology,” he pointed out.
Hank Brandtjen, president of Brandtjen & Kluge, can sense a slack off from a pool of customers that had been active in recent years. “A lot of people were buying equipment the last two years. Now, they’re waiting to see what happens,” Brandtjen remarked. “People just aren’t buying right now.”