To Celebrate Its 80th Year in Business, Badger Tag & Label Launches New Website
RANDOM LAKE, Wisc.—August 12, 2015—Badger Tag & Label recently launched a completely redesigned website and intentionally timed it to coincide with the celebration of its 80th year in business. Its previous websites have always garnered industry accolades for being informative and this design continues that tradition while utilizing current technology.
Central to the new site is a photo slider: on the home page for quick navigation to the main areas of interest and on the majority of pages to display visual samples. The abundance of tag and label photos is intended to provide visitors ideas and configurations to assist in the ordering process. New additions include a Search feature, and photos and direct contact links for key staff members. In addition, the site was developed responsively for tablets and smartphones.
“While the majority of the tags, labels, and digital projects we produce are custom in nature, providing customers with photos of printed pieces helps them work through and consider options for their project,” said Rita Horstmeier, sales/marketing manager at Badger. “Photos of actual products with tags and labels attached provide an even more effective visual for our customers.”
Frequently visited portions of the site have been maintained including the tag size guide, tag and label quote request forms and ordering checklists, and label unwind styles. One area gaining in visits are the videos: tags, labels, and finishing. These two-minute videos offer a virtual tour of Badger and are now found in a central access area called Resources.
Sept. 4 is the official incorporation date when Emil Thiel named the company Badger Tag Corporation. This year marks the 80th anniversary of the company being a Thiel family, privately-owned business. “We recognize what a milestone this is for any company and acknowledge the integral part our dedicated employees and long-standing customers have played in that success," current Vice President Dale Jacoby remarked. "We are even more excited to report that sales this fiscal year are already on par to exceed last year, which was also a record for us. Looks like we’ll be here for the next 80 years.”
About Badger Tag & Label
Badger Tag & Label produces tags and labels for customers throughout the nation. Based in Random Lake, Wisconsin, the company is a third-generation, family owned, privately held business that began in 1935. Badger prints flexographic and letterpress methods on paper and synthetic stocks and delivers the finished pieces in singles, rolls, sheets, ganged, or fanfolded. It also has UV digital printing capabilities for production of short run and specialty projects. With a variety of finishing options, Badger provides a custom piece from initial design and development through final delivery.
Source: Badger Tag & Label.