Avon Books Introduces e-Book Publishing Brand
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“Without traditional printing constraints, we can edit, market and release e-books more quickly, allowing unprecedented speed to market,” says Carrie Feron, Morrow/Avon Vice President and Editorial Director. “The Avon Impulse imprint also allows us greater flexibility in the length of books we can publish—from novella to full-length fiction, and enables us to explore new themes in romance.”
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