Avon Books Introduces e-Book Publishing Brand
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“What sets Avon Impulse apart,” affirms Stehlik, “is that authors are signing to work alongside the Avon team, and will benefit from the same platforms that Avon authors have always enjoyed.”
As part of the imprint’s publishing strategy, each Avon Impulse e-book will benefit from a dedicated “five-point” marketing and publicity platform, helping build awareness in the competitive marketplace. Plans include cross promotion, digital marketing and publicity, social media outreach, interactive assets and coaching, as well as targeted online retail placement strategies.
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