AT&T’s Valerie Vargas to Present Keynote at PODi AppForum
“We’re excited to have a winner from the direct marketing space like Valerie keynote at AppForum,” says Caslon General Manager Dave Erlandson. “Her vision and expertise has made AT&T’s direct marketing program a revenue-generating machine, revolutionizing the way that company is using direct mail.
“Service providers need to understand the realities that marketers face today. As partners, their choice is either to aggressively grow their portfolio of higher margin marketing services or to become the low-cost provider. Her insights will challenge our audience to expand their creative use of relevant direct mail. They’ll also learn how automating key parts of the marketing operations process can result in reduced costs, better cycle time and greater ROI overall,” Erlandson added.