AT&T’s Valerie Vargas to Present Keynote at PODi AppForum
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Vargas’ presentation—“Keeping Direct Mail Vital, Relevant & Productive”—will give attendees an insider’s perspective on how marketers can increase the efficiency of their marketing processes and how service provider companies can move up the value chain by providing marketing operations services. She’ll also address the continued importance of direct mail and the role of relevance in today’s direct marketing mix.
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