Appleton Coated Highlights Utopia Line With Craft Beer, Food 'Perfect Pairings' Promotion
COMBINED LOCKS, Wis.—October 7, 2015—Showcasing the versatility and sustainability of its Utopia coated paper brand, Appleton Coated is releasing Perfect Pairings. The promotion is an educational guide to paper finishes using craft beer and food pairings as its visual and creative premise.
Likening the art and craft of papermaking with that of craft beer brewing, the printed promotion informs and inspires.
“Craft beer has many styles to appeal to many tastes and so does coated paper. We are hearing from the market that this new piece really hits the spot. It uses different elements of craft beer to guide the reader and lend insight into how the paper can deliver a strong sustainability message as well as the best printed results,” said Ferkó Goldinger, Appleton Coated’s marketing manager.
He continued, “The guide highlights how choosing the right paper is key for brand consistency as well as being a tangible platform for a company’s sustainability efforts. It also shows that high quality print and highly-sustainable paper choices are another perfect pairing.”
Printed entirely on Utopia Two and U2:XG, the piece also demonstrates that choosing 30 percent post-consumer recovered fiber U2:XG delivers high-end printed results with no tradeoffs in quality for the same price as a standard #2 coated paper. Creative firm Rule29 also developed an infographic that explains each paper and helps readers choose the proper coated paper for their ideas. An added bonus is a chart that beer enthusiasts can use to better understand different craft beers' tastes and ideal pairings.
Appleton Coated partners with Central Waters Brewing, a craft brewery in Amherst, Wisconsin, to create beautiful photographic spreads of foods and brews that allow the quality of the papers to shine.
Added Goldinger, “Wisconsin has a long and proud tradition of beer brewing and paper making, it is great to be able to feature Central Waters’ products as well as our own – all made in Wisconsin by two sustainably-focused companies.”
For a copy of Perfect Pairings and for more information about Appleton Coated, Utopia and Curious Collection, visit appletoncoated.com.
About Appleton Coated
Appleton Coated is an American-owned manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Utopia, Curious Collection and Altima brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. Selling through a chain of highly respected paper distributors, the company serves corporations, publishers, printers, converters, and graphic designers in North America. Since 1889, Appleton Coated has been headquartered in Combined Locks, Wisconsin.
Source: Appleton Coated.