Tour of Digital Lizard's Operation Added to AppForum Conference in Las Vegas
ROCHESTER, NY—April 15, 2015—PODi, the Digital Printing Initiative, announced that Bill Wieners, president of Digital Lizard, will be hosting a tour of Digital Lizard's digital printing operation at this year’s AppForum conference May 11-13, at Harrah’s in Las Vegas. Digital Lizard has grown from a $4-5M digital printer at a rate of over 60 percent a year for the past four years. Wieners has also agreed to share his insights on what is driving his success at an AppForum session.
"Bill is inspirational, both in his success and in his willingness to share his insights," commented Greg Cholmondeley, PODi workflow analyst. "Anyone touring his plant and attending his session will leave the conference with ideas and excitement for changing their own operations."
Digital Lizard provides marketing services but 80 percent of his work is short-run digital color. This is not unlike most AppForum attendees. It’s the business approach, automation and technological capabilities that make Digital Lizard stand out from the crowd. For example, Digital Lizard doesn't focus on selling services or solutions—it focuses on solving customer problems. Digital Lizard implements automation as much as possible to streamline its operation. And, it doesn’t shy away from innovative technical issues with a staff that is 50 percent technology oriented. You can read an interview with Bill on the PODi Insights blog at www.blog.podi.org/ but conference attendees will gain a far deeper understanding of how Digital Lizard achieved this success and how to apply it to their own operations.
Half-price AppForum conference registration is now available. Register using code AF15_Press50 and then reserve your room at Harrah’s using the AppForum group rate or negotiate a better deal on your own. Follow PODi on Twitter, LinkedIn and Facebook. The AppForum is produced by Caslon.
About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.
PODi is a global, vendor neutral industry initiative with hundreds of printing industry members. It drives demand for marketing, print-on-demand and packaging applications powered by digital print, promotes understanding and adoption of efficient production workflows, and helps members build successful print-related businesses. It achieves this through Webinars, blog articles, innovative sales training techniques, an annual AppForum thought leadership conference, and an evergreen library of over 500 worldwide digital printing and marketing case studies, research reports, and workflow product briefings.
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers including the Zenarate sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.