Antera Software USA Hosts Community Connected Open House

Antera Software USA recently welcomed industry leaders to its headquarters at 5301 Headquarters Dr for its Community Connected Open House. Held on Thursday, March 12, the event brought together the Antera leadership team, elite suppliers, integrated partners, and forward-thinking distributors to collaborate on the future of the industry.

Under the theme Upgrade Your Professional OS, the event provided attendees with actionable insights aimed at removing operational friction and accelerating business growth.

Open House Welcome at Antera Software | Credit: Antera Software USA

Expert Insights from the Main Stage

The day featured a lineup of distinguished speakers who addressed critical phases of the business lifecycle:

• Bill Peterson (Peak Sales Advisory Group) discussed accelerating the lead-to-quote cycle to close deals faster.
• Tony Panega (Fiserv) presented "From Handshake to Bank Account," focusing on bridging the gap between sales and revenue.
• RJ Hagel (The Promo CMO) led a "RevOps Friction Audit" to help businesses identify and resolve internal operational hurdles.
• Jessica Solon (Avalara) shared strategies for growing sales territories while maintaining strict tax compliance.

Innovation and Integration

Antera utilized the Open House to demonstrate how its platform is evolving into a connected platform for business operations. Key highlights included:

• Strategic Integrations: Attendees received live demonstrations of strengthened partnerships with Fiserv and Avalara, showcasing how integrated payment processing and automated tax compliance reduce risk and eliminate manual data entry.
• Product Roadmap: Real-time demonstrations highlighted upcoming features and the long-term innovation strategy for the Antera platform.
• Collaborative Best Practices: Interactive sessions allowed participants to discuss the latest sales and marketing strategies.

Strengthening the Industry Ecosystem

The event also served as a celebration of the vital relationships between distributors and the supplier community. Antera hosted a special Supplier Appreciation Dinner to honor the elite suppliers whose reliability and quality drive the success of the entire network.

"There is nothing I enjoy more than seeing our community in one room, sharing ideas and building the future together," said Amy Rabideau, VP of Client and Community Engagement. "The opportunities ahead of us—whether it's streamlining order processes or connecting workflows—are limitless."

Source: Antera Software USA

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