Angstrom Graphics Acquires Mail Solutions Provider New Channel Direct
CLEVELAND — December 5, 2016 — Angstrom Graphics is pleased to announce that it has acquired the assets of New Channel Direct. New Channel Direct has provided mail solutions since 1952 for many local, regional and national clients. The transaction increases Angstrom Graphics’ capabilities to include list management and enhances current direct mail services. The new entity will be New Channel Direct a division of Angstrom Graphics, along with Angstrom Graphics Creative Services and Angstrom Graphics Midwest. Carol Swearingen remains as president, CEO of New Channel Direct, David Neumann continues as president, CEO of Midwest and David Angstrom continues as president, CEO of Creative Services.
This addition to Angstrom Graphics will offer Angstrom's customers complete direct mail and multi-channel marketing solutions, from design, list generation, data processing and production to final mailing, data storage and customized reporting. Initially, approximately $3,000,000 in sales will be acquired along with capacity in fixed assets to significantly increase revenue.
Angstrom Graphics Creative will continue to take the lead in creative services including applications of electronic media. Midwest will absorb all other aspects of the acquired entity, including data processing, list management, list acquisition, data hygiene and postal optimization, data management services and customized reporting. New Channel Direct will include, personalized direct mail with variable data imaging, inkjet services, inserting and finishing services, customized reporting, multi-channel marketing and mail tracking services with onsite USPS Postal verification.
Angstrom Graphics Midwest continues to offer web and sheetfed offset along with continually expanding digital print solutions. Manufacturing platforms include Web to print, point of purchase and personalization of all finished products. In addition, custom kit packing and complete fulfillment services are included. The company creates solutions for individual customers across multiple platforms designed to add value.
This acquisition improves the solutions the company provides to its existing and prospective customers allowing it to better service their requirements. Angstrom's goal is to continue to exceed customer expectations with quality product and services recognizing that its highest priority is complete customer satisfaction.