At drupa 2016, our friends at INKISH TV, a TV-channel dedicated to the printing industry, caught up with Andrzey Heeb, head of marketing and communication for Imaging Solutions in Regensdorf (near Zurich) in Switzerland. The company specializes in modular systems for the production of lay-flat photobooks and other premium print-on-demand products.
"We think that our lay-flat photobooks which are on-demand products for our end consumers are really a passion product which means the consumers producing such a product are capturing their emotional feelings and experience from a holiday or during an event, for example," said Heeb.
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"A personal photo book with a nice design and good quality, this is exactly what we have here. It's good business for our customers," notes Heeb.