On Demand Conference’s Marketing Keynote Panel to Offer Insights on Industry Trends and Marketing Priorities
NEWTON, MA—February 19, 2008 -- Questex Media Group’s On Demand Conference & Exposition (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, will present a marketing focused keynote panel titled “The Changing Media Mix: A Marketing Perspective” on Wednesday, March 5 at 11:10 a.m. Senior executives from InfoTrends, the CMO Council and the Direct Marketing Association will discuss critical industry trends and priorities of marketing executives. The On Demand Conference & Exposition will take place at the Boston Convention & Exhibition Center from March 4-6, with tutorials on Monday, March 3, 2008.
This keynote panel is designed to provide first-hand insights from leading marketing experts including Donovan Neale-May, Executive Director of the CMO Council and Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association. Barb Pellow, Group Leader, InfoTrends will moderate the discussion. Attendees will gain perspective on how to adjust their business models and deliver value-added services to support the highest growth application segment - marketing communications and direct mail.
“The combination of affordable color and multi-channel campaign marketing solutions along with integrated marketing dashboards is helping the savvy print service provider transform into a more profitable marketing services provider (MSP),” commented Pellow.
According to the CMO Council’s Annual Marketing Outlook report of Chief Marketing Officers, the majority of marketers noted that their top goals are to qualify and measure the value of marketing programs and investments, improve the efficiency and effectiveness of the marketing organization and grow customer knowledge, insight, and dialogue.
“The pressure to deliver ROI has given rise to a new breed of CMOs that is more focused on measurable performance and business results,” stated Donovan Neale-May, Executive Director of the CMO Council.
“After enjoying free rein to spend money, build brands, and gain awareness in the latter half of the 1990s, marketers today face far greater demands for accountability and proven return on investment from the board room, the CEO, and their peers in other departments,” commented Ramesh Ratan, Executive Vice President and COO for the Direct Marketing Association.