American Color Garners TMC Program Pact
NASHVILLE—American Color Graphics has been awarded a multiyear contract by the The Washington Post to provide the publisher with a Total Market Coverage (TMC) program. TMC production will take place at American Color’s Dayton, NJ, facility.
American’s TMC facilities enable newspapers to offer their customers the ability to distribute advertising at the household level, primarily through the mail, at a fraction of the cost of solo mail.
In other company news, American Color and Vertis Inc. have agreed to extend the signing of their definitive merger agreement until today. If a deal is not reached, the letter of intent will extend for a one-week period unless either party provides written notice prior to the start of each extension period.