American Color Garners TMC Program Pact

NASHVILLE—American Color Graphics has been awarded a multiyear contract by the The Washington Post to provide the publisher with a Total Market Coverage (TMC) program. TMC production will take place at American Color’s Dayton, NJ, facility.

American’s TMC facilities enable newspapers to offer their customers the ability to distribute advertising at the household level, primarily through the mail, at a fraction of the cost of solo mail.