Amazon’s Wireless E-reader Creates a Stir
Amazon’s Jeff Bezos will be delighted with the press coverage that their e-reader Kindle received last week. At the BookExpo America a couple of weeks ago it was one of the main topics of conversation. It seems that everyone had something to say about it.
Unlike the Sony e-reader, Kindle uses the same technology that advanced cell phones use - you don’t have to find a hotspot. Amazon pays for Kindle’s wireless connectivity so you will never see a monthly wireless bill for shopping the Kindle Store. There is no wireless setup - you are ready to shop, purchase and read right out of the box. No computers, cables or syncing are required and top US and international newspapers can be downloaded immediately. The paper-like screen uses electronic ink technology which gives the appearance and readability of printed paper. Weighing only 10.3 oz Kindle is lighter than typical paperbacks. Lugging pounds of reading material while traveling will be a thing of the past. It holds over 200 books, newspapers or blogs - you just add a memory card to hold 100s more. War and Peace can be read on a single charge as the battery lasts for days. Free wireless access to Wikipedia is also included and a built in dictionary.
Not suprisingly Jeff Bezos, the founder and chief executive of Amazon says that the Kindle is selling really well - they recently dropped the price by $50 to $359.
But some booksellers are concerned - according to the New York Times nearly all publishers who attended BookExpo America say their sales of electronic books are growing exponentially. Carolyn K. Reidy, the chief executive of Simon & Schuster, said its sales of electronic books will more than double this year compared to last year, after growing 40 percent in 2007 from 2006. David Shanks, the chief executive of Penguin Group USA, said his company sold more electronic books in the first four months of 2008 than in all of last year.