Amazon.com Bringing HP Indigo Presses In-house to Print Books on Demand

“Through this collaboration, consumers will benefit from the integration of HP’s digital print technology and Amazon’s unmatched ability to offer the broadest selection of books possible,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP.

The books-on-demand market is expected to grow from approximately 20 billion book pages in 2006 to approximately 38 billion book pages by 2009 (according to data from the InterQuest research firm). This is due chiefly to the increasing demand for small-volume, rare and self-published books.