Amazon’s ‘Whispercast for Kindle’ Program Facilitates Large-Scale eBook Deployment

SEATTLE—Oct. 17, 2012—Amazon.com is launching “Whispercast for Kindle,” which gives schools and business customers a simple, scalable online tool for deploying Kindle devices and Kindle content. Whispercast provides a single access point to easily purchase and distribute Kindle books and documents for educational, marketing and employee incentive programs across Kindle devices and free Kindle reading applications for iPad, iPhone, Android phones and tablets, PCs and Macs. In the coming months, it will alsol support distribution of Kindle Fire applications.