Allegra Network — A Match Made in Printing
A strong share of the customer roster does business in the manufacturing, non-profit, healthcare and service sectors. Much of the work is repeat business, and commodity-type printing is avoided.
“We’re highly focused on customer relationships with people who need printing on a frequent basis,” Gerhardt says. “We want client relationships rather than transaction jobs.”
There are more than 600 Allegra Print & Imaging, Insty-Prints, American Speedy Printing Centers and Signs Now branches across the country, with 3,000-plus employees. The typical facility registers roughly $1 million in sales and has eight employees. There are more than 50 centers that pull down in excess of $2 million per year, with the biggest producing $7 million in work.
Virtually all of Allegra’s work is business-to-business, and it has long since moved away from retail locations in favor of industrial and office parks. Its place in the quick printing realm has been taken by the big box stores such as FedEx Kinko’s.
How does Allegra Network distinguish itself from same-sector performers such as AlphaGraphics and Sir Speedy? The company has been able to gauge its own growth through an initiative called the Profit Mastery Program. Under the mastery umbrella are three disciplines:
• The operating ratio study, which in its 14 years has revealed 14 consecutive years of increased profitability. The study breaks out ratios for centers that are homogenous in nature.
• The profit mastery assessments are administered to the centers by Allegra’s regional operations directors. A director will visit the given center on a consultant basis and provide a game plan to spark growth.
• Performance groups, comprised of six companies, meet every six months to share financials, marketing and technological best practices and operational issues. Matchmaker owners are immediately placed in one of these peer groups to provide instant support beyond the home office. It is the top-rated support program, according to membership.