AccuData Offers Free 'Email Marketing Uncovered' Seminar at GRAPH EXPO 15
FORT MEYERS, Fla.—September 11, 2015—Learn how to use email marketing as an extension of direct mail at AccuData Integrated Marketing's free GRAPH EXPO 15 seminar, "Email Marketing Uncovered: How to Integrate Email Into Your Direct Mail Mix," 12:30 p.m. CDT on Tuesday, Sept. 15 in room S405A-South Hall, Level 4.
Complement and reinforce your clients’ existing direct mail programs with email marketing — doing so can bring a boost in response rates for them and a boost in revenue for you! The DMA's 2014 Statistical Fact Book shows that incorporating email marketing into a direct mail program could increase response rates by 34 percent. During this seminar, AccuData will uncover how email marketing services can become an extension of your current direct mail offerings. AccuData’s email experts will share how you can use email to:
- Boost your client's response rates while boosting your revenue
- Optimize the number of campaign touch points and channels
- Gain new customers and increase engagement with current customers
- Customize messaging to create relevant communications
- Create visually appealing, mobile-optimized messages that complement print creative
Join AccuData’s Erika Serrano, product manager – Email Marketing Solutions and Nate Petel, senior vice president of sales and customer service, to learn the key considerations when combining email and direct mail programs. Their discussion will touch on the use of email marketing services and lists, finding new leads, campaign timing, branding consistency, and more. A variety of sweet treats will be served and attendees will have an opportunity to win a $100 American Express gift card. Join in on the live Twitter discussion by following @AccuData!
Registration is not required. To request more information click here.
For more than 25 years, AccuData Integrated Marketing has remained dedicated to addressing our partners' challenges through innovation and service. Today, it is a leading data solutions provider, helping clients succeed with a full suite of data-driven marketing solutions. AccuData propels marketing success for thousands of companies through its strategic data partnerships, powerful technologies and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands.