Supply Chain Changes: New Publishing Paradigm
The transformations in publishing are driving new changes in roles and responsibilities. While many are aware of the technological changes occurring with the introduction and adoption of mobile and tablet publishing, this is only a small part of the changes that lie ahead.
Significant business model changes have already started, driven by technology, resultant workflow changes and expedited by global financial issues. These changes show a move toward expanding the influence of the publication printer's role in the publishing supply chain ecosystem beyond that of being "just a publication printer." Similar to what is happening in the commercial printing space, publication printers are transforming to become publishing support providers.
David Zwang specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. He can be reached at david@zwang.com.