2009 PODi Best Practices Award Winners Announced
Honorable Mention: Self-Promotion Category (tied) - Action Mailing // DMM
Best Practices Winner: TransPromo Category - ING Australia
ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, used a carefully structured side-by-side test to prove that customized color mailers (4.8% response rate) outperformed the usual black and white communications (0.6% response rate). Working with Vectis, Digital Alchemy and HPA (A Salmat Company), ING employed strategic segmentation and personalization to increase funds under management by A$22,564,000 - a result directly attributable to this campaign.
"We're strong supporters of using essential mail to deliver targeted marketing messages," says Elizabeth Houteas of ING Australia. "The testing we've done proves that the higher the relevance, the greater the response will be. Winning the PODi Best Practices award is not only an honor, but motivates us to continue to push this technology to widen our advantage over our competition."
Honorable Mention: TransPromo Category - Mercer Australia & On Demand Pty Ltd.
The complete 2009 collection of case studies, including these award winners, will be added to the PODi Case Study Database early next year. The PODi Cast Study Database is the only collection of its kind for the digital print marketplace. Access to the case studies and reports is free to PODi members at www.podi.org
PODi AppForum Sponsorship
The 2009 PODi AppForum is receiving strong support from leading digital print industry vendors. Gold Sponsor slots are sold out - they include Canon, Hewlett-Packard, Oce North America, Pageflex and Xerox. Silver Sponsors are Adobe, Creo Color Servers, EFI, Kodak, Online Print Solutions, Pitney Bowes Emtex Software, Press-sense and Ricoh. Easy Personalized URLs, GMC Software, MindFireInc, Printable Technologies, PrinterPresence, Siemens CMS, Xeikon and XMPie are Bronze Sponsors.
For more information or to register for the 2009 AppForum, visit www.podiforum.org
About the PODi AppForum
The annual three-day PODi AppForum is the only conference dedicated exclusively to digital printing applications. Thought-provoking sessions tackle productivity, operations, applications, technology, one-to-one campaigns, business strategies, selling and more. Print service providers and marketing experts learn the latest trends in selling and using digital print solutions. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a productive and stimulating networking opportunity. The intimate, low-key vendor hall encourages meaningful one-to-one communications, while showcasing the latest digital technology and services. www.podiforum.org
PODi (www.podi.org) is an industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. PODi leads the evolution of the digital printing infrastructure by promoting interoperability through standards, and advances digital printing business opportunities. Membership in PODi is open to companies and organizations involved in digital printing.