2009 Magazine Advertising Totals Show the Effects of the Recession
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Two fourth quarter growth trends were apparent across other ad sectors. First, a number of subcategories registered PIB revenue and page increases in Q4: household cleansers, pet foods/supplies, drugs, toiletries and fitness products. Second, four major categories, while still down, showed significant improvement in fourth quarter compared to prior quarters in 2009: Finance, Insurance & Real Estate; Direct Response Companies; Toiletries & Cosmetics; and Automotive. The fourth quarter of 2009 marks the first time Automotive declines have been in single digits since fourth quarter 2007, with the category showing a more than 80% increase in fourth quarter versus the average quarterly spending earlier in the year.
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