1998 Hall of Fame--Giving Back to The Industry
Marty Krebs, retired owner of Sells Printing in Milwaukee, met Berthelsen at an NAPL planning session in Georgia 13 years ago and was soon impressed by what he saw in him.
"I used to marvel at how John stayed so organized," Krebs remarks. "He runs a good ship. John is hands-on and keeps tabs on his growing company. He really communicates well with his employees and that helps him run his business really well."
Berthelsen also completed the NAPL Executive Certification program in 1993, which made him one of only 18 Certified Graphic Arts Executives (CGAE) in the nation. He completed studies in business planning, financial management, production management, and sales and marketing.
Berthelsen feels the course in business planning has had the most impact on him.
"Our focus on strategic planning and having a clear path and course of action are why Suttle Press is so successful," he contends. "We have a specific plan; we're very focused on what we do and how we do it.
"One of our sayings here is that we don't try to do five things 100 percent better, we try to do 100 things 5 percent better. It's a lot of attention to details and small things that may, to some, seem unimportant. But it's all part of the Suttle Press culture and attitude."