1998 Hall of Fame--Giving Back to The Industry
Berthelsen is looking into other growth areas as well. He says Suttle Press is in the early stages of expanding its laser imaging, personalization and fulfillment capabilities. "We see a lot of demand from our customers for that type of work now," he notes.
Suttle Press has been honored as one of the outstanding printing operations in North America by the NAPL. It received three gold awards and one silver award in the NAPL Management Plus program. The company was inducted into the NAPL Printing Hall of Fame in 1990, only the sixth printer at the time to be recognized.
My Fellow Printers
For his part, Berthelsen has made an individual impact in The International Association of Printing House Craftsmen. After serving two years as president of the local Madison Club, he went on to serve two years as governor of the 6th District. From 1987 to '91, he served as international treasurer and then vice president. He served one year as president and, in 1996, was honored as International Craftsman of the Year for service to the industry.
"Part of the participation in industry organizations, whether it's the IAPHC or the NAPL, is giving something back to the industry," Berthelsen contends. "It may sound a little altruistic, but I really believe in putting something back into the industry. Printing—both the industry and its people—has been great for me.
"The other benefit, for myself and our company, has been the network that has been established with other printers, as well as manufacturers, suppliers and vendors. I've done a lot of traveling and every time I visit another printer, I can come away with at least one good idea that I can bring back and adapt to our operation. Several procedures that we have established at Suttle Press started out as seeds taken from other operations."