Another Successful Direct Mail Campaign . . . and Why It’s Successful
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Heidi Tolliver-Walker
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If you ask what one of the stand-out trends in direct mail is, I wouldn’t say targeting, personalization, or segmentation (although they are increasingly commonplace, if not the default standard). The trend that is really stands out for me is over-sized mailings and dimensional mail. Direct mail is getting more sophisticated—at all levels—and as marketers… Read More »
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