Postal Service’s First-Class Woes Weighing on Direct Mailers

Alex Husted, database and circulation manager at Edmund Optics, is watching with concern as the U.S. Postal Service faces the possibility of insolvency. Husted, who directs the catalog business of the global imaging and photonics company, is worried, like many marketers, about the possibility of dramatically rising postal rates, as the Postal Service faces another record loss.

“We’re anticipating double-digit postal rate increases annually for the foreseeable future,” Husted said. “When coupled with increasing paper prices, that becomes difficult to manage.”

Husted said Edmund Optics is committed to remaining in the catalog business but is exploring its options.