Three Mobile Push Tips to Make Customers Shop This Holiday Season
With nearly $1 trillion at stake this holiday season and the possibility that 58 percent of shoppers will trek to stores they've never visited, except online to research the "perfect" gift, brick-and-mortar and e-commerce marketers may want to add mobile push notifications to the marketing mix to make sure customers come their way.
Deloitte forecasts holiday sales will increase 4 percent to 4.5 percent this year because of positive economic news, resulting in $981 billion to $986 billion in sales. eMarketer estimates $61.8 billion will come from e-commerce purchases. But online contributions to sales don't end there.
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%0D%0ADeloitte%20forecasts%20holiday%20sales%20will%20increase%204%20percent%20to%204.5%20percent%20this%20year%20because%20of%20positive%20economic%20news,%20resulting%20in%20$981%20billion%20to%20$986%20billion%20in%20sales.%20eMarketer%20estimates%20$61.8%20billion%20will%20come%20from%20e-commerce%20purchases.%20But%20online%20contributions%20to%20sales%20don't%20end%20there.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Faggregatedcontent%2Fthree-mobile-push-tips-to-make-customers-shop-this-2014-holiday-season%2F" target="_blank" class="email" data-post-id="3243" type="icon_link"> Email Email 0 Comments Comments