The Secret Weapon of Modern Political Campaigns - The Mail

For years, a likely voter’s mailbox on a Saturday before an election has been among the most contested public spaces in American political life, and the disappearance of that one day from the calendar could trigger a series of subtle but important shifts in the tactics of last-minute campaign communication.

Indeed, the elimination of Saturday delivery threatens to disrupt a golden era for political mail. Thanks to the mail’s precision and universality, no other format for political communication has been so good at exploiting the analytical innovations that have reshaped modern campaigns. Refinements in individual-level targeting have made brochures the most