QR Codes 101

In the past two years, we’ve heard quite a Quick Response (QR) Code buzz in the printing industry. In an increasingly wireless world, they offer instant gratification. Invented in Japan in 1994, these codes are becoming more commonplace in the United States, particularly as smart phone usage grows.

There are many creative uses for 2-D codes and many yet to be invented. Careful thought and execution is the key to success when incorporating 2-D codes into a business model or marketing campaign. Properly executed, they are a great way to augment a business.

It only takes one negative experience to alienate consumers.