Pitney Bowes Predicts Top Five E-Commerce Drivers for 2016

In the coming year, seamless technologies that blend physical and digital channels will have a major impact on e-commerce.

According to Pitney Bowes, five key developments will primarily drive e-commerce in 2016. These are:

1. Internet of Things (IoT) technologies will drive better business outcomes
   Machine-to-machine and Internet of Things (IoT) technologies allow retailers to extract and analyze data from industrial machines to drive better business outcomes. Business benefits include lower cost of operations, greater productivity and output and higher service levels. Businesses also need the flexibility to reach customers across their preferred physical and digital channels.