Magazines Gird for USPS Nixing Saturday Delivery

Many weekly magazines deliberately try to reach subscribers in time for the weekend, when there's more time for reading—and shopping trips that might wind up reflecting advertisers' suggestions. Losing Saturday would delay many copies until Monday, when the competition for time and attention is stiffer.

Time magazine changed its schedule four years ago expressly to become a weekend read, and enough copies arrive on Saturdays that the Postal Service proposal would mean many subscribers don't see copies until Monday. "If the postal schedule changes, we will explore all options to maintain pre-weekend delivery," a Time staffer said.