Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes, Discusses Branding

A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there to not only add much value to the discussion, but also have a chance to engage with Bill Borrelle—the man behind this epic transformation.

The chat was awesome and follow @PitneyBowes because they do the #powerofprecision chat once a month I believe, and attract some major social players to network with.