FiberMark Develops New Paper Products to Replace Plastic

FiberMark CEO Anthony P.D. MacLaurin can strip down his company’s corporate strategy to one simple statement. “Replace plastic,” he says. That means getting manufacturers that use plastic in book covers, file folders, packaging for consumer goods from cognac and Godiva chocolates to board games to use materials made with cellulose.

FiberCard replaces the plastic used in gift cards and hotel-room key cards with a dense, glossy paper that not only accepts the printing of graphics and photos, but takes the magnetic strip and scratch-off space where the PIN number is hidden.

FiberTag, is designed to replace those plastic tags