Why Marketers Should Care About Augmented Reality

Engaging with animation and Augmented Reality will lend itself to instant opt-in for contests, redirects to e-commerce, exploratory views of products, or even crossword puzzles without using a pen. This is another area where offline will merge with online and we can then make more direct comparisons of metrics for each tactic or campaign. At the same time, it will also represent a new world of standards, formats, best practices and everything else we've come to expect with true emerging media.